Presentation & Discussion

»Walking the Line.« The Commercialization of Celebrities in the U.S. and Germany: Marilyn Monroe, Marlene Dietrich and Caroline von Monaco

Address of welcome:

Dr. Klaus Günther, Kanzlei Oppenhoff & Partner
Dr. Juliane Kronen, Member of the Executive Board, Amerika Haus e.V. NRW

 

Host:
Dr. Ralph Sammeck, LL.M (Georgetown), General Counsel Media Group RTL Germany, Cologne und DAJV-Chair Practice Group "Antitrust  Regulated Industries  Media"

CMG Worldwide chairman and CEO Mark Roesler has successfully positioned his 20-year-old marketing and management company as the dominant force in the evolving intellectual property arena. "Before we started working in this area, deceased celebrities or their estates had no rights to their name or images," Roesler says. CMG Worldwide is the exclusive business agent for over 200 of the world's most sought after and recognizable celebrities, including entertainment giants Marilyn Monroe, James Dean and Sophia Loren; sports legends Babe Ruth, Jackie Robinson and Vince Lombardi; musical entities Chuck Berry and Buddy Holly; and historical figures Diana, Princess of Wales, and Malcolm X.

 

In cooperation with the German American Law Association, RTL Television and the chancellery Oppenhoff & Partner.